Who
we are
Brave, bold,
strategic brains.
And nice people, too.
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What we believe
B2B TECH BUSINESSES NEED TO BE BOLDER AND BRAVER.
Why? Because B2B marketing is dull, soulless and rammed full of jargon. It forgets that buyers are actually people, not robots.
And it's so obsessed by the latest tactical performance marketing fads that it wouldn't recognise a strategy if it smacked them in the face.
If you’re facing a big GTM challenge there's a choice. You can play it safe, say and do what everyone else does, and play lip service to strategy.
But deep down you know, that approach really won't cut it.
Meet the team
Simon Barnett
MANAGING DIRECTOR
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Simon earned his sales & marketing spurs at Cadbury, Unilever before moving into B2B.
He brings clarity and direction to complex business challenges and has worked with many software and technology businesses.
He loves bringing sales & marketing together to build propositions and go-to-market plans that properly stand out.
Ruth Woodley
LEAD STRATEGIST
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Ruth is an MCIM accredited marketer with a track record in helping businesses communicate what they do effectively and grow.
Her strengths lie in getting to grips with your business ambition and translating that into brilliant plans that create long-lasting, profitable results.
She's done this with all manner of businesses, from professional services to tech; FMCG to charities.
Shelley Robertson
PROPOSITION SPECIALIST
Shelley brings over 25 years' experience in international marketing and communications.
She's a dab hand in adapting marketing for different territories and cultures, and an expert in B2B storytelling. She revels in complex proposition projects - uncovering and organising all the elements involved in a business's offering to create impactful messaging.
Nick Holland
CREATIVE LEAD
Nick is a classically trained designer and a hugely experienced creative director. He has created and developed some incredible brands both in B2B and B2C.
He is a master at making design work across multiple formats and markets to support building brand strength and recognition.
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Wayne Osbourne
SALES & CRM LEAD
Wayne specialises in getting sales teams aligned and organised to execute targeted campaigns - ensuring that they get the most out of their CRM system, or by putting one in so they can!
He has an unhealthy appetite for all things data - market mapping, reporting, analysis, but has never lost the noble art of building rapport with anyone.
Phil Johnson
STRATEGY SPECIALIST
An accomplished strategy and product specialist, Phil helps clients discover, define, and deliver product portfolio revenue growth.
Phil’s experience spans product leadership, product strategy, brand development and research. He’s a big advocate of placing customer evidence at the heart of marketing and brand plans.
Maggie Wotherspoon
COMMUNICATIONS SPECIALIST
A internal communications and engagement expert, Maggie helps clients develop their internal communications, from strategy through to activation.
Maggie has led a wide range of projects – covering employee research, stakeholder management, culture and behaviour, campaign design, communication training as well as hands-on implementation.
Nick Saalfeld
CONTENT SPECIALIST
A B2B marketing and content strategist with over 20 years' experience; specialising in technology, professional services, healthcare and civil engineering. His sweet spot is creating credible and engaging content propositions - bringing clarity, simplicity and customer focus to marketing and a reach into every audience.
He is also a long-standing judge for the Content Marketing Association's annual awards.
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Alex Williams
DIGITAL SPECIALIST
Alex is a leader in the digital marketing space with experience gained in freelance, agency and client-side marketing roles.
For Perfectly Picked, Alex acts as an advisor on all things digital as well as developing and delivering inbound marketing programmes for our clients.
WHAT THREE WORDS
We asked some of our clients to describe us in three words...
Join us
We're always on the hunt for talented strategic marketers to join the team.
So, if you’re:
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Not excited about a typical 'agency gig' or in-house roles
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Nuts about strategy
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Mad about B2B marketing
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The driver of your own destiny
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Live and breathe outstanding execution
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A proper people person
Then, you'll likely love it here as much as we do!
Drop us a note and tell us all about yourself.
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