The Accelerator

The Accelerator

You know where you want to get to. You just want to know how to get there more quickly.  That’s where The Accelerator comes in.

The Accelerator combines overarching Strategy with Value Proposition development and Go-to-Market Planning. It’s a thorough, flexible approach that will give you a framework to enable growth.

Once complete, you can take the reigns and get on with delivery. Or we can continue to partner together and we'll own the delivery process as an extension of your marketing team.

Hands holding a bulb lighting up

What We Cover

  • Competitor analysis
  • Internal capabilities
  • Market environment
  • Segmentation, targeting and positioning
  • Goal and objective setting
  • Vision setting
  • The Strategyzer Value Proposition Canvas*
  • Value Proposition workshops & development
  • Voice of the customer workshops & research
  • Marketing, content & channel planning
  • Messaging, tone of voice, copy writing & jargon busting
  • Brand identity & positioning
  • New asset creation
  • Marketing plan delivery
Hands holding a phone showing a map

The Accelerator Process

The Accelerator is a highly effective process to develop targeted plans and help you achieve your strategic business objectives. We work collaboratively with you to build a strategic and action-oriented plan, a compelling value proposition and an implementation plan that will truly accelerate your progress.

With this proven approach you’ll get extensive support from our team of marketing experts.

We build our packages around your unique needs. But, to give you an idea, we typically cover the following:

  1. Briefing & Background Research
  2. Strategic Discovery Workshop
  3. ‘Plan on a Page’ Development
  4. Value Proposition Workshop using The Strategyzer Value Proposition Canvas*
  5. Value Proposition & Messaging Development
  6. Detailed Roadmap Development
  7. Marketing plan delivery

* The Value Proposition Canvas is a tool created by Strategyzer ( and Strategyzer AG)


What is Go-to-Market Strategy & Planning

Published: November 4, 2021

Inbound marketing is a way of thinking and approaching marketing that focuses on building a relationship with a person. Drawing ...

'Champagne Moments': What are they and why do you need them?

Published: October 15, 2021

The pressure is on to deliver more value with less resource. To give customers the right message at the right moment. To maximise ...

7 Steps to Build an Actionable & Effective Go-to-Market Plan

Published: July 8, 2021

Your Go-to-Market strategy and subsequent plan shapes how you’ll bring the company strategy to life in the realm of Sales and ...

Subscribe to get all our latest Inspiration
delivered direct to your inbox.

By subscribing to this blog you are consenting to Perfectly Picked using the information you provide to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our Privacy Policy.

Accelerate Your Marketing With Us