The Accelerator

The Accelerator
Programme

You know where you want to get to. You just want to know how to get there more quickly.  That’s where The Accelerator comes in.

The Accelerator combines overarching Strategy with Value Proposition development and Go-to-Market Planning. It’s a thorough, flexible approach that will give you a framework to enable growth.

Once complete, you can take the reigns and get on with delivery. Or we can continue to partner together and we'll own the delivery process as an extension of your marketing team.

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What We Cover

  • Competitor analysis
  • Internal capabilities
  • Market environment
  • Segmentation, targeting and positioning
  • Goal and objective setting
  • Vision setting
  • The Strategyzer Value Proposition Canvas*
  • Value Proposition workshops & development
  • Voice of the customer workshops & research
  • Marketing, content & channel planning
  • Messaging, tone of voice, copy writing & jargon busting
  • Brand identity & positioning
  • New asset creation
  • Marketing plan delivery
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The Accelerator Process

The Accelerator is a highly effective process to develop targeted plans and help you achieve your strategic business objectives. We work collaboratively with you to build a strategic and action-oriented plan, a compelling value proposition and an implementation plan that will truly accelerate your progress.

With this proven approach you’ll get extensive support from our team of marketing experts.

We build our packages around your unique needs. But, to give you an idea, we typically cover the following:

  1. Briefing & Background Research
  2. Strategic Discovery Workshop
  3. ‘Plan on a Page’ Development
  4. Value Proposition Workshop using The Strategyzer Value Proposition Canvas*
  5. Value Proposition & Messaging Development
  6. Detailed Roadmap Development
  7. Marketing plan delivery

* The Value Proposition Canvas is a tool created by Strategyzer (Strategyzer.com and Strategyzer AG)

Inspiration

7 Steps to Build an Actionable & Effective Go-to-Market Plan

Published: July 8, 2021

Your Go-to-Market strategy and subsequent plan shapes how you’ll bring the company strategy to life in the realm of Sales and ...

Why Inbound Marketing and Why Now?

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Inbound marketing is a way of thinking and approaching marketing that focuses on building a relationship with a person. Drawing ...

The Importance of Great Messaging

Published: July 6, 2021

Every business needs a great message that is simple yet appealing. When you’re able to effectively describe what you are selling, ...

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