Get strategic clarity without the headaches
Struggling for time and headspace to think?
Need focus on a major initiative?
Want better alignment across functions?
Sometimes a short, sharp injection of outside support is all it takes to give you a kick start.
Our expertly facilitated 'Strategic Screenplay' process brings the right people together to build the clarity, confidence and momentum you need to take on any challenge.
No AI-nonsense or flimflam™.
Just one aim. To get you moving in the right direction.
WHEN MIGHT YOU NEED STRATEGIC CLARITY?
Major Initiatives
Get people aligned and off to a flying start.
Positioning Challenges
Get clear on where you want to play, who you want to target & what makes you different.
For positioning challenges
To be clear on where you want to play, who you want to target and what makes you different.
For building strategic partnerships
To bring both parties together and create joint go-to-market plans & propositions.
For new Channel & Market entry.
To establish focus and agree the foundations for new business success.
HOW IT WORKS
Our strategic screenplay process is a structured way to work collaboratively, giving you a clear way forward to accelerate thinking and progress.
It typically runs for between 4 - 8 weeks and includes four key steps.
1. Kick Off & Readiness
2. 1:1s
3. Workshops & 1st Pass Screenplay
4. Screenplay Refinement
COULDN'T WE DO THIS OURSELVES?
Probably.
You could get it organised between Teams meetings, fire-fighting and the rest of the daily whirlwind.
But with our help and guidance you'll be free to engage everyone's brains (they're a real source of competitive advantage by the way), keep them engaged and ensure there's quality input. Which ultimately delivers quality output..
The power to get people in a room.
I wish we'd done this sooner.
Everyone once they've been through the process
COULDN'T WE DO THIS OURSELVES?
Without strategic clarity, you can feel lost.
You might be trying things, running in multiple directions, and just not gaining traction.
And if you’re feeling this way, just imagine how disconcerting it is for the rest of your organization.
Top to bottom, the symptoms of lack of strategic clarity are acute. People doing their own thing, not consulting with others. They put their needs and interests first, and that breeds a host of problems:
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Poor communication
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Poor delegation
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Lack of direction
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Acceptance of poor performance and missed targets
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Politicking, bureaucracy and fiefdoms
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Disengagement (people working for the weekend)
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Left unchecked, these symptoms can become systemic business problems:
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Declining sales
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Slowing or plateauing growth
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Low profitability
It’s not pretty, and it is avoidable.
When everyone on your team clearly knows where they are going and how they’ll get there, you’ve cracked it.
But it's not that straightforward. If it was easy, no one would ever feel lost.
Being able to clearly develop a strategic approach so everyone gets it, inside and out — is a process. You’ve got to work at it to gain clarity.
We can guide you to answer three questions:
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Where are you trying to get to?
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What are the big steps you need to take?
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How exactly will you take those steps?
When you do this, you start to get clarity. That’s powerful. Every department becomes empowered to move forward:
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Sales can focus on acquiring the right customers.
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Marketing can focus on creating content and campaigns that amplify the right messages.
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Operations can focus on building the right products and services at the right price at the right time.
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Leaders can focus on making the right investments in people, systems, and growth.
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It frees the organization. Strategic Clarity shows people where to focus their time and resources, and that’s liberating.
Your job becomes so much more fun and rewarding when you know how you can make an impact — especially when you’re operating in a rapidly changing marketplace.
Why is it so hard?
You know your business. You know your customers, competitors, and the opportunities.
And that is the problem. You know too much.
When you’re working on the problem for too long, it’s hard to see what’s really going on. You’re too close.
And often, you need external eyes and guidance to create a strategy.
Strategic Clarity is probably the most important way in which we can help clients make progress. Whenever we work with clients to help them, their feedback is universal - "I wish we'd done this sooner".
Because they realise - when you have clarity, you can move forward faster.
What's it like working with Perfectly Picked?
The thing that impresses me the most working with Perfectly Picked is their ability to inject humour and humanity into strategic business conversations, with the right balance of professional meets personable.
"THE WORKSHOP ITSELF WAS THE MOST VALUABLE PIECE OF WORK THAT WE DID. IT REALLY NAILED DOWN WHO WE ARE, WHAT WE STAND FOR AND OUR KEY USPS.”
WE WOULDN'T HAVE JOINED THE DOTS OR LOOKED AT IT THIS WAY - IT'S PROMPTED THINKING OUTSIDE THE MARKETING TEAM AND WE'VE COME UP WITH SOME GREAT IDEAS.
