Partner & Channel Marketing

Partner &
Channel Marketing

So, you've got a great product or service? It's the centre of your world, but how do you get others to give it the same focus?

This challenge is at the heart of Partner and Channel marketing.

For us, it's all about what you're trying to achieve. Together, we'll establish a set of realistic goals and create a clear plan to achieve them.

Value Proposition Development and Go-to-Market Planning are important parts of a successful Partner marketing strategy. It's where we like to start.

With over 10 years' experience supporting and consulting on Channel Marketing projects across a range of industries, our team of marketing experts will challenge your thinking and help you focus on doing the right things.

How can you get others to share your passion?

Hands holding a bulb that is lighting up

What We Cover

Partner understanding & insight
Competitor analysis
Assessing internal capabilities
Defining routes to market
Segmentation, targeting and positioning
Goal & objective setting
The Strategyzer Value Proposition Canvas*
Partner Value Proposition workshops & messaging development
Marketing, content & channel planning
Asset creation
Development & execution of Partner Marketing programmes

Take a look at how we helped Electrolux shift their Partner marketing mindset. We completely re-imagined their Premier Partner programme, created a digital portal to support delivery of Partner marketing activity and launched a switching campaign to attract hundreds of new Partners.

The Partner & Channel Marketing Process

Using a combination of research and workshop-based insights, we'll help you make the right decisions and put together a Partner & Channel Marketing Plan that aligns your teams and engages leadership.

With this proven approach, you’ll get extensive support from our team of marketing experts.

We build our packages around your unique needs but we typically cover the following:

Briefing & background research
‘Plan on a Page’ development
Value Proposition Workshop using The Strategyzer Value Proposition Canvas
Value Proposition & messaging development
Detailed Partner Channel plan development
Marketing plan delivery

At the end of the process you may feel confident that you can deliver the plan yourselves. But, if you need further support, we are here to act as an extension of your marketing team to deliver the plan.

* The Value Proposition Canvas is a tool created by Strategyzer (Strategyzer.com and Strategyzer AG)

Inspiration

What is Go-to-Market Strategy & Planning

Published: November 4, 2021

Inbound marketing is a way of thinking and approaching marketing that focuses on building a relationship with a person. Drawing ...

'Champagne Moments': What are they and why do you need them?

Published: October 15, 2021

The pressure is on to deliver more value with less resource. To give customers the right message at the right moment. To maximise ...

Two arrows facing in opposite directions

7 Steps to Build an Actionable & Effective Go-to-Market Plan

Published: July 8, 2021

Your Go-to-Market strategy and subsequent plan shapes how you’ll bring the company strategy to life in the realm of Sales and ...

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Partner & Channel Marketing