Partner & Channel Marketing

Partner &
Channel Marketing

So, you've got a great product or service? It's the centre of your world, but how do you get others to give it the same focus?

This challenge is at the heart of Partner and Channel marketing.

For us, it's all about what you're trying to achieve. Together, we'll establish a set of realistic goals and create a clear plan to achieve them. 

Value Proposition Development and Go-to-Market Planning are important parts of a successful Partner marketing strategy. It's where we like to start.

With over 10 years' experience supporting and consulting on Channel Marketing projects across a range of industries, our team of marketing experts will challenge your thinking and help you focus on doing the right things.

How can you get others to share your passion?

Hands holding a bulb that is lighting up

What We Cover

  • Partner understanding & insight
  • Competitor analysis
  • Assessing internal capabilities
  • Defining routes to market
  • Segmentation, targeting and positioning
  • Goal & objective setting
  • The Strategyzer Value Proposition Canvas*
  • Partner Value Proposition workshops & messaging development
  • Marketing, content & channel planning
  • Asset creation
  • Development & execution of Partner Marketing programmes

Take a look at how we helped Electrolux shift their Partner marketing mindset.  We completely re-imagined their Premier Partner programme, created a digital portal to support delivery of Partner marketing activity and  launched a switching campaign to attract hundreds of new Partners.

How We Helped Electrolux
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The Partner & Channel Marketing Process

Using a combination of research and workshop-based insights, we'll help you make the right decisions and put together a Partner & Channel Marketing Plan that aligns your teams and engages leadership. 

With this proven approach, you’ll get extensive support from our team of marketing experts. 

We build our packages around your unique needs but we typically cover the following:

  1. Briefing & background research
  2. ‘Plan on a Page’ development
  3. Value Proposition Workshop using The Strategyzer Value Proposition Canvas
  4. Value Proposition & messaging development
  5. Detailed Partner Channel plan development
  6. Marketing plan delivery

At the end of the process you may feel confident that you can deliver the plan yourselves. But, if you need further support, we are here to act as an extension of your marketing team to deliver the plan. 

* The Value Proposition Canvas is a tool created by Strategyzer ( and Strategyzer AG)


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Let's talk Partner & Channel Marketing