CONFIDENCE ACROSS NATIONS
Finding strength in differentiation
The big business challenge
Provet Cloud’s software helps veterinary practices run more effectively.
A well-established business and market-leader in the Nordics, Provet Cloud looked to build scale through rapid expansion into new markets.
However, they lacked a united, overarching brand proposition to give them much needed clarity and direction.
Vital to engage and cut through with audiences notoriously tricky to sell into, if you are relatively unknown.
The resolve
To build awareness and interest, Provet Cloud’s marketing and sales teams were keen to start developing tools to be able to effectively communicate with prospective customers in each of their territories.
Working with the US, UK, Spain, Italy and the Nordics, we created a united, overarching brand proposition. One that was both compelling and allowed for operational and cultural differences between markets.
From there, we developed their brand promise and personas, presenting a range of options to bring the brand to life with messaging and visuals.
The
impact
The outputs of our work are being used to guide marketing and sales initiatives across the business. Teams are now able to be more time efficient, unified and informed in their corporate communications.
As well as giving their team the kick start they needed, the process has also engaged and enthused everyone across the Provet Cloud commercial team.
