CHALLENGING THE NORMS OF SOLAR TECHNOLOGY
Creating distinction for progression
The big business challenge
Amidst all the excitement and opportunity in the 'clean energy' market, there's just a lot of noise.
There’s no shortage of clean tech companies looking for investment. And whilst there’s plenty of investment to be had, the first challenge is being noticed. Being distinctive and memorable to the right audiences for the right reasons. And not just because of product.
The challenge in a nutshell – how can we position Power Roll to help secure £50m funding.
The resolve
We started by taking a really wide look at climate change – the ultimate ‘enemy’ our ‘hero’ Power Roll is trying to overthrow - and the organisations in the same space. Who’s creating what? Who’s buying what? Why? How? What needs and drivers are there? Where is there value and joy?
In doing this we were able to start to pinpoint areas of distinction in what we call, the ‘strategic sweet spot’ (talk to us to find out what we mean).
From here we built out a unique value proposition with accompanying narrative, message pillars and descriptors.
In doing so it was evident that the brand’s visual representation needed to modify too, so next we tackled the visual elements of the brand producing a new logo, colour palette, suite of ownable assets and a new website.
The
impact
Power Roll is now a distinctive, well-positioned brand projected in a modern, memorable and consistent manner.
Cut and paste copy and visual templates have increased internal efficiencies exorbitantly. Website bounce rates have halved whilst traffic has steadily increased, and the company is edging ever closer to its big figure investment.
For further detail on this work, please contact Ruth Woodley.
