MESSAGING HARMONY FOR TWO GLOBAL GIANTS
The value of words in creating world-wide impact
The big business challenge
Microsoft and Dunnhumby, the global leader in customer data science, and analytics, had identified a potential partnership opportunity to push boundaries and set new standards.
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Whilst both parties recognised the potential strategic benefits, it meant moving away from the current way of doing things which was going to be a big sell to internal and external stakeholders alike.
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With a track record of delivering impact for Microsoft partners Perfectly Picked beat global agencies in a bid to support Microsoft and Dunnhumby create their joint value proposition and messaging.
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The resolve
Whilst the operational aims of the partnership were clear, its value to core stakeholders needed articulating. A value proposition for the partnership was required. The proposition would be used internally to engage and excite colleagues, and externally to promote the partnership to existing and prospective clients.
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We started with a face-to-face workshop bringing together key stakeholders to interrogate and strength-test the aim of the partnership, why it mattered to both businesses and most importantly, why it mattered to their retail clients and their customers.
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By looking at the situation from the outside-in we were afforded a level of objectivity that's impossible to find internally. This allowed us to craft a compelling proposition and set of messaging that brought the partnership to life in universally understandable language.
The
impact
The partnership and its proposition have helped Dunnhumby win deals worth $100m and significantly increase their pipeline whilst Microsoft's team are able to recommend an even more innovative range of solutions to their retail clients.
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The partnership between Microsoft and Dunnhumby continues to go from strength to strength.