TAKING YOU BEYOND THE PITCH DECK AND R&D LAB
We’ll be discussing how to put in place the right marketing foundations to create a well-oiled go-to-market machine.
You’ve developed a complex, cutting-edge idea. Now it’s time to shape and nurture it into a successful business.
Doing the science and technology hard-yards may be tough, but you’re comfortable in that space. But building a marketing strategy and telling your story to the market?
Now that might not be something that comes naturally. Perhaps you’re struggling for time and headspace to tackle the marketing ‘challenge’? And besides, you’re plenty busy with other priorities.
This session aims to build greater understanding and clarity over what’s needed in terms of marketing - both short and long term.
Because once you know where, when and how to apply marketing brainpower, you’ll be in better shape to scale quickly.
The aim of marketing is to make selling superfluous
WHAT WE'LL COVER
Key areas include:
- The marketing journey – what should you expect?
- Strategic clarity & positioning – how and where to focus
- How to get going – moving from strategy to execution
WHO SHOULD ATTEND?
CEOs / Founders / Senior Leadership team members. Particularly those involved with go-to-market planning & strategy.
HOW WILL IT WORK?
The session will be facilitated by Simon Barnett, MD of Oxfordshire-based B2B strategic marketing consultancy, Perfectly Picked.
It combines practical marketing advice with examples from more than 20 years ‘hands on’ experience working with B2B scale-ups and complex / technology-led businesses.
Time is included for questions and interaction with attendees, with options for follow up 1:1 discussions if needed.
What's it like working with Perfectly Picked?
The thing that impresses me the most working with Perfectly Picked is their ability to inject humour and humanity into strategic business conversations, honing in on the right balance of professional meets personable.
"THE WORKSHOP ITSELF WAS THE MOST VALUABLE PIECE OF WORK THAT WE DID. IT REALLY NAILED DOWN WHO WE ARE, WHAT WE STAND FOR AND OUR KEY USPS.”
"PERFECTLY PICKED BRING SO MUCH MORE THAN MARKETING KNOW-HOW. THEY CAN SEE THE BIG PICTURE, BUT THEY ALSO GET STUCK IN AND MAKE THINGS HAPPEN”
