What we do
Helping you tackle big challenges with an intelligent, marketing-led approach.
OUR ETHOS
Fully immersed
Structured & thoughtful
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Balanced & objective
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If you’re going to take on something serious, there’s no point doing it half-heartedly.
So we immerse ourselves in your business and get to know your people, your market and your challenges.
Sometimes we ask difficult questions. Not because we want to be cantankerous, but because it helps us get up to speed and ensures we know what it's like to walk in your shoes.
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Once we understand your world, we use an outside-in approach to objectively review your challenges.
We call it as we see it. And we always try and do it in a nice way.
No-one likes to be told their baby's ugly, but if we identify an issue or a real blind spot, we'll tell you.
Einstein once said, “if I only had an hour to save the world, I would spend fifty-five minutes thinking and defining the problem, and five minutes finding the solution.”
We like that idea. We use simple but effective tools & techniques to structure our thinking and help you succeed.
Lots of consultancies complicate things to make themselves sound clever, but that’s not for us.
OUR SERVICES
Our core services work as standalone options or can be combined.
We think the best way to work out what's right is to discuss your challenge and options - a bit like a reverse briefing process.
Because sometimes what you think you need, isn't what you actually need.
Current Reality & Strategic Clarity
A mix of diagnostics, insight generation, team engagement & strategic planning.
Our 6Cs approach brings an outside-in view of your business 'reality'. This is complemented by structured strategic clarity workshops to get you focussed.
The output is a 'strategic screenplay' - a blueprint that maps out your strategy and key initiatives on a single page.
The whole process brings shared understanding, buy-in and absolute clarity on the way forward.
Voice of the Customer
Either in isolation, or as a part of broader project, we help you understand how your ideal customers think and feel.
We explore their world, what they're trying to get done and the things that are holding them back.
The objective isn't to give you a nice-looking powerpoint deck that sits in a drawer.
Rather it's to find those hidden gems that will inspire your thinking, inform your strategy and help you differentiate.
Value Proposition Development
We cut through the jargon and complexity of B2B to create simple but compelling value propositions that address the biggest problems your customers are facing.
Once agreed, we turn your proposition into bold stories and memorable messaging to bring it to life.
With so much noise out in the market, we find the right words, tone and ideas to make you stand out.
Brand Foundations
We develop the foundations to help you build a bold B2B brand that will attract customers and be a galvanising force in your business.
We take you through the entire process, from defining your vision and positioning right through to creating distinctive visual and verbal language.
Channel & Partner Programmes
We help you create brilliant channel & partner programmes.
These projects typically require different thinking to what's gone before, and aim to unlock major business opportunities.
On-going Support & Momentum
After projects are completed we stay involved to ensure that momentum is maintained.
The scale & scope of our involvement varies from regular check-ins and mentoring to short-term Marketing / Project Director engagements.
"STRATEGY WITHOUT TACTICS IS THE SLOWEST ROUTE TO VICTORY.
TACTICS WITHOUT STRATEGY IS THE NOISE BEFORE DEFEAT.”
Sun Tzu