Developing a clear, powerful value proposition is the essential foundation for cracking your sales and marketing goals.
We help you get clear on your messaging and how you structure and describe what you sell, working through the complexity many B2B businesses inevitably experience. We then create a set of core messages that form the basis of all your sales and marketing communications.
We use the Strategyzer Value Proposition Canvas* to explore the jobs that your target customers need to get done, the gains they are looking for and the pains they go through.
Using this detailed insight, we then develop concise messaging that communicates how your own services and solutions meet their needs. We’ll work with (or create) your own tone of voice, and include any elements of your existing brand messaging you need to portray.
The process of Value Proposition development typically covers the following:
* The Value Proposition Canvas is a tool created by Strategyzer (Strategyzer.com and Strategyzer AG)
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