Value Proposition

Developing Your
Value Proposition

Developing a clear, powerful value proposition is the essential foundation for cracking your sales and marketing goals.

We help you get clear on your messaging and how you structure and describe what you sell, working through the complexity many B2B businesses inevitably experience. We then create a set of core messages that form the basis of all your sales and marketing communications.

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What We Cover

  • Competitor research & analysis
  • Strategyzer Value Proposition Canvas*
  • Value Proposition workshops
  • Voice of the Customer workshops & research
  • Messaging development
  • Tone of Voice development
  • Jargon busting
  • Brand Identity development
  • Brand asset creation & re-development
Back of a woman wearing yellow working at a desk

The Value Proposition Process

We use the Strategyzer Value Proposition Canvas* to explore the jobs that your target customers need to get done, the gains they are looking for and the pains they go through.

Using this detailed insight, we then develop concise messaging that communicates how your own services and solutions meet their needs. We’ll work with (or create) your own tone of voice, and include any elements of your existing brand messaging you need to portray.

The process of Value Proposition development typically covers the following:

  1. Briefing & background research
  2. Voice of the Customer research
  3. A Value Proposition workshop
  4. Value Proposition & Messaging development

* The Value Proposition Canvas is a tool created by Strategyzer ( and Strategyzer AG)

If you really want to kick start your marketing approach then check out our Accelerator programme. It combines overarching Strategy with Value Proposition development and Go-to-Market Planning to give you the results you're aiming for. 

Read more about The Accelerator


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Discuss Your
Value Proposition