Marketing Strategy & Planning

Clarity & Direction

If we had to pick one thing we love doing, Marketing Strategy would be our favourite. That’s why we push our clients to understand what they're trying to do and why they're trying to do it. What’s the driver? What’s the goal? Where does this lead?

Marketing Strategy & Planning is all about clarity and direction. We’ll help you develop your strategy and determine how you'll bring it to life.

We learn all about you, your goals, your ambitions and we turn this into actions that can be measured. You’ll get everything you need to Go-To-Market.

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What We Cover

  • Competitor analysis
  • Internal capabilities
  • Current state analysis
  • Market environment
  • Segmentation, targeting and positioning
  • Value Proposition development
  • Goal and objective setting
  • Marketing planning
  • Content planning
  • Asset development
  • Channel planning
  • Plan delivery

 

Find out how we helped Shepherd, specialists in property performance management, to develop their Marketing Strategy, Value Proposition, Go-to-Market plan, and onboarded them with HubSpot.

How We Helped Shepherd
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The Marketing Strategy & Planning Process

The first task is to establish an overarching strategy. Defining your vision and setting your goals. If you already have this part nailed, we can help you to strategically evaluate its effectiveness. Then we’ll break the goals down into key focus areas and plot the most vital activities to achieve them.

A detailed roadmap will give you the steps you’ll need to take to bring it to life. At this stage, we can hand the strategy reins over to you or we can support you with the next stage – executing the plan, tracking progress, and tweaking it over time.

We build our packages around your unique needs but we typically cover the following:

  1. Briefing & Background Research
  2. ‘Plan on a Page’ Development
  3. Detailed Roadmap Development
  4. Bringing it to life

If you really want to kickstart your marketing approach, check out our Accelerator Programme. It combines overarching Strategy with Value Proposition development and Go-to-Market Planning to give you the results you're aiming for. 

Read more about The Accelerator

Inspiration

7 Steps to Build an Actionable & Effective Go-to-Market Plan

Published: July 8, 2021

Your Go-to-Market strategy and subsequent plan shapes how you’ll bring the company strategy to life in the realm of Sales and ...

Why Inbound Marketing and Why Now?

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Inbound marketing is a way of thinking and approaching marketing that focuses on building a relationship with a person. Drawing ...

The Importance of Great Messaging

Published: July 6, 2021

Every business needs a great message that is simple yet appealing. When you’re able to effectively describe what you are selling, ...

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