Account Based Marketing – ABM for short – is a highly targeted marketing tactic focused on capturing, retaining, or growing existing customers. It is focused on building long term relationships with the right customers and delivering optimum value from them.
We work with you to understand the dream accounts you want to win and why they're important to you. Then we’ll develop a detailed Marketing Plan to attract and engage your targets.
As a HubSpot Solutions Partner, we've got the best marketing tools at our disposal. We specialise in using HubSpot to plan, implement, and measure all marketing activity. That way, we can see the full customer journey and incorporate marketing automation where appropriate, too.
You may already have a clear idea of those dream accounts that you want to capture. But, if you don’t, then we can start there. Who to target and why to target them. This will involve a look through your current client portfolio and analysing prospects you’re already nurturing.
Then we’ll work out the overarching strategy and the key goals you want to achieve. From there, we get straight into planning the main activities, getting HubSpot up and running (if it’s not already), and plotting the timeline. At this stage, we can either hand over the reins to you or execute the plan ourselves, working as an extension of your marketing team and collaborating as we go.
We build our packages around your unique needs. But, to give you an idea, we typically cover the following:
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