Account Based Marketing

Building Your
ABM Approach

Account Based Marketing – ABM for short – is a highly targeted marketing tactic focused on capturing, retaining, or growing existing customers. It is focused on building long term relationships with the right customers and delivering optimum value from them.

We work with you to understand the dream accounts you want to win and why they're important to you. Then we’ll develop a detailed Marketing Plan to attract and engage your targets.

As a HubSpot Solutions Partner, we've got the best marketing tools at our disposal. We specialise in using HubSpot to plan, implement, and measure all marketing activity. That way, we can see the full customer journey and incorporate marketing automation where appropriate, too. 

Man writing in a notebook

What We Cover

  • Competitor analysis
  • Prospect scoping
  • Target company analysis
  • ABM strategy
  • Goal setting
  • ABM planning
  • HubSpot onboarding
  • HubSpot support
  • Metrics and continued improvement

Close up of a hand playing chess

The Account Based Marketing Process

You may already have a clear idea of those dream accounts that you want to capture. But, if you don’t, then we can start there. Who to target and why to target them. This will involve a look through your current client portfolio and analysing prospects you’re already nurturing. 

Then we’ll work out the overarching strategy and the key goals you want to achieve. From there, we get straight into planning the main activities, getting HubSpot up and running (if it’s not already), and plotting the timeline. At this stage, we can either hand over the reins to you or execute the plan ourselves, working as an extension of your marketing team and collaborating as we go. 

We build our packages around your unique needs. But, to give you an idea, we typically cover the following:

  1. Briefing & background research
  2. ABM Roadmap development
  3. HubSpot onboarding
  4. ABM kick-off activity
  5. Measuring and ongoing improvement

Inspiration

7 Steps to Build an Actionable & Effective Go-to-Market Plan

Published: July 8, 2021

Your Go-to-Market strategy and subsequent plan shapes how you’ll bring the company strategy to life in the realm of Sales and ...

Why Inbound Marketing and Why Now?

Published: July 8, 2021

Inbound marketing is a way of thinking and approaching marketing that focuses on building a relationship with a person. Drawing ...

The Importance of Great Messaging

Published: July 6, 2021

Every business needs a great message that is simple yet appealing. When you’re able to effectively describe what you are selling, ...

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