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Real Marketing

Insights, inspiration, opinion, and news from the team at Perfectly Picked.


What is Go-to-Market Strategy & Planning

Published: November 4, 2021

What is Go-to-Market? Go-to-Market means different things to different people. For us Go-to-Market fits really well with this definition that Gartner provides: ‘A Go-to-Market (GTM) strategy is a plan that details how an organization can engage with customers to convince them to buy their product ...

'Champagne Moments': What are they and why do you need them?

Published: October 15, 2021

The champagne signifies much more than winning the title or the trophy. The winners spray and drink champagne because this is a momentous event – they have fulfilled their plan. It is not just about winning that game on that day. They have accomplished something important which has been their ...

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More Inspiration

The Importance of Great Messaging

Published: July 6, 2021

Every business needs a great message that is simple yet appealing. It’s no surprise that creating great ...

Perfectly Picked’s Strategy-First Rebrand

Published: July 6, 2021

The thinking behind the Perfectly Picked rebrand is strategy-led. We built the strategy first and one of the ...

A Strategic Value Proposition: What it is, why you need one, and how to get one

Published: June 10, 2021

The pressure is on to deliver more value with less resource. To give customers the right message at the right ...

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