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Real Marketing

Insights, inspiration, opinion, and news from the team at Perfectly Picked.


Why Inbound Marketing and Why Now?

Published: July 8, 2021

Inbound marketing is a way of thinking and approaching marketing that focuses on building a relationship with a person. Drawing them in and offering solutions to their specific problems along the way. Even in the B2B space there is a person behind the screen. Inbound targets ‘Steve the Marketing ...

A Strategic Value Proposition: What it is, why you need one, and how to get one

Published: June 10, 2021

The pressure is on to deliver more value with less resource. To give customers the right message at the right moment. To maximise every interaction. To stay ahead of your competitors. Constructing a really strong, customer-focused strategic value proposition will clarify your customer messaging. It ...

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More Inspiration

What is Marketing Automation and Why Should You Care?

Published: July 2, 2021

No, your late-night panic buying isn’t the cause of nail-biting anxiety for some poor schmuck sat in a cold ...

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