Published: October 15, 2021
The champagne signifies much more than winning the title or the trophy. The winners spray and drink champagne because this is a momentous event – they have fulfilled their plan. It is not just about winning that game on that day. They have accomplished something important which has been their target throughout the season or the tournament.
Taking this same approach within in a business context is hugely valuable. We are not talking about goal setting - both are important but play very different roles. Champagne moments anchor your strategy and overall approach whereas goals anchor your action plan.
Champagne moments identify what the significant milestones are for you and your business, what the ultimate achievements would be, whilst providing the opportunity to tap into the desires of the individuals within your team or business. Anchoring your strategy, they help you shape goals and provide focus and direction. Goals are still hugely important however they act as the stepping stones in the path to reaching your champagne moment.
These questions will help you pinpoint the moment that will be significant enough for you to pop some champagne to celebrate:
• What is your long-term vision? Where do you want to be in 5 or 10 years?
• Where have your successes been?
• What are the critical success factors to your success?
• What has held the business back or contributed to the failure and what can you learn from them?
From this process you will glean a heap of insight and identify that one thing that you would really like to achieve in the next 12 to 36 months. Remember to think big. You are not restricted by the framework of SMART goal setting theory.
In our signature go-to-market workshop, identifying the champagne moments is always the first step in the process. We ask everyone in the room to think big and to articulate what they would really like to achieve. It is an effective tool to tap into the personal desires of the stakeholders as well the broader business aims and vision.
Gaining clarity on your champagne moments is a valuable cornerstone in strategy development and shapes the plan that you build. You aren’t doing this for ‘doing things sake’… here is a purpose and clear target in mind.
For more information on building your go-to-market plan check out our blog post that explores the 7 steps of building an effective Go-to-Market Plan.
By subscribing to this blog you are consenting to Perfectly Picked using the information you provide to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our privacy policy.
Published: November 4, 2021
What is Go-to-Market? Go-to-Market means different things to different people. For us Go-to-Market fits ...
Published: July 8, 2021
The role of your Go-to-Market Plan is to map out, in detail, how you will promote and sell your product or ...
Published: July 8, 2021
Inbound marketing is a way of thinking and approaching marketing that focuses on building a relationship with ...
Team House
1 Fairview Estate
Reading Road
Henley on Thames
RG9 1HE