About Us

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Our story

Founded by the amazing and inspirational Juliet Machan in 2003, we’ve seen a lot in our time and have adapted and grown along the way. 

Building strong client relationships has always been at the heart of our success. We've worked with some of our longest standing clients from the very start.

We're often asked if we specialise in a particular sector. The honest answer is that we prefer to be industry 'agnostic'.

That said, our marketing approach - strategy first - remains consistent.  It's exactly how we like it and clients value our ability to apply our cross-sector experience to their challenges.

But we never stand still, and in 2020 we were delighted to become a HubSpot Solutions Partner.  The ability to create and run digital marketing programmes without a cobbled together mash-up of different platforms made complete sense to us.

But the main thing that makes us different to typical 'agencies' is our team.

We're a brilliant group of marketers, not agency people.  What you see is what you get.  A team that's smart but easy to work with, and determined to do a great job. What more could you want?

Meet the Team

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Simon Barnett

Managing Director

Simon has a background in Sales & Marketing and has held senior management roles at Cadbury, Unilever & Pizza Express. With his unique commercial perspective he brings clarity and direction to our clients through marketing strategy. Simon is heavily involved in our projects as well as new business development. But, his primary focus is the continued development of the amazing group of marketers that are the Perfectly Picked team.

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Ruth Davies

Client Marketing Lead

With over 20 years experience in B2B marketing Ruth is an expert in creating marketing strategies for our clients. She is always ready to get hands-on at a tactical level too. A real people person who thrives on building strong relationships with clients. Ruth uses strategic thinking to shape successful inbound and ABM programmes using HubSpot or any CRM. With a focus on delivering the key goals our clients are aiming for.

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Ruth Woodley

Client Marketing Lead

Ruth is an MCIM accredited marketer with a proven track record in helping businesses communicate what they do effectively and grow.

Focused on strategic marketing Ruth’s strengths lie in aligning business ambitions and marketing to create long-lasting, profitable results. Ruth has worked with all manner of businesses from international law firms to FMCG, charities to start ups.

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Catherine Morgan

Client Marketing Lead

A skilled marketer with experience across B2C and B2B, at a strategic and tactical level. Catherine is skilled in value proposition and messaging development, strategy and planning and inbound marketing. She leads Perfectly Picked’s inbound marketing strategy, is Inbound Marketing certified with HubSpot and is studying for a Level 6 Diploma in Professional Marketing with the CIM.

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Nicola Atherton

Project Manager

Nicola is highly organised, with a keen eye for detail. She is involved with every aspect of our business making sure we are efficient and effective, consistently exceeding our clients' expectations. Nicola enjoys working closely with companies and individuals to get the best end result possible.

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Neal Manning


Neal creates modern and imaginative designs to help our clients stand out from the crowd. He can take simple messaging and bring it to life through his creative thought pattern. Whether animation or artwork, digital assets or print, Neal is an integral part of delivering the strategies we devise through creative content.

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Alex Williams

HubSpot & Digital Specialist

Alex is a leader in the digital marketing space with experience gained in freelance, agency and client-side marketing roles. For Perfectly Picked, Alex focuses on HubSpot CRM and Marketing Hub, developing and delivering inbound marketing programmes for our clients.

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Shelley Robertson

Value Proposition Specialist

Shelley brings over 20 years experience across marketing and communications. She’s an expert in words and can get to the heart of any brand through language, story telling and copy writing. Shelley supports our Value Proposition and Messaging Development projects.

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Wayne Osbourne

CRM, HubSpot & Salesforce Specialist

With over 10 years experience working with market-leading companies all over the world, Wayne is an expert in working with sales teams to develop and execute targeted customer nurture campaigns – generating opportunities, building new business pipelines and gaining valuable customer insight.

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